Adwords Blackbook Pay Per Click is King.

I Recommend You Get These Resources

· Keyword Locator

I haven’t found a better keyword

research tool. I make money

with it and you should buy it if

you want to make money too.

· Perry Marshall’s Definitive

Guide to Google Adwords

If you’re a beginner, you should

buy this. It covers the basics

that I don’t cover here. It is

basic and I don’t think it’s

been updated for a while, but

mastering the basics is where

you should start and the game

hasn’t changed that much. Get

it.

· Chris Carpenter’s Google Cash

Cult classic. Dated, though

updated, but still full of great

information. Chris is a sharp

guy and he delivers a lot of

great bonus value. Get it.

· Google Adwords 1-2-3

Takes a 180-degree approach from

Google Cash – it focuses on

markets, not products. This

book was a paradigm shift for me

and I think you should read it.

· Hosting

I like 3rd Sphere and I’ve tried

a great many. Good value that

will enable you to grow with

ease.

· AutoResponder

I’m a control freak and I want

my own script – only real choice

then is Auto Response Plus.

If you want to use a service,

Aweber.

If you’re a pain in the ass that

nobody wants to deal with, use

Email Aces.

· Tracking

”You’re not in the game if you

aren’t testing and tracking.”

Maybe you are in the game, but

you’re on the practice squad

that gets beat to hell. If you

enjoy bloody noses, then skip

tracking.

I haven’t tried what Big Brother

Google is offering, but I do use

AdTrackz – cheesy ‘Z’ on the end

and all. Decent price, does the

job. Get it.

· The Black Book Forum

Why the “Black Book Forum” and

not the “Adwords Black Book

Forum”? Because, of course,

this is a franchise baby. This

is just the first anthem from

the big rock show.

Adwords Whether You Want to Hear It or Not: The REAL Key to Your Success

.05 clicks are cheap and low risk but if you want

to make good money then you have to compete for

more traffic and then you have to convert that

traffic.

If your focus is on more and cheaper keywords,

forget it. Go build Adsense websites and pretend

to be a marketer.

Why I Am the Hit Man and You’re Not.

I had to get smacked in the head more than once.

Really, I wasn’t just born a pay per click genius.

Some people get smacked in the head and run for

cover. Other’s of us are . . . gutsy enough, or

stupid enough . . . to stand in.

The greatest “Well Shazaaaam” I ever discovered was

this: the level I can bid at and maintain profits

is usually quite a bit higher than most people are

willing to go.

I'm willing to go higher and higher

because I know what every top bidder knows

- this is profitable.

Would you rather trade $1 for $15 or $500 for

$2000? It's not about ROI - it's about profits.

And what this really means is that reading and

mastering a book like The Definitive Guide to

Google Adwords is only a quarter of the battle -

the other 75% is a question of mental perspective.

When I started with PPC I deliberated for 3 months

over depositing $50 in my Overture account! That

sounds ridiculous to me now, but it’s true. And

I’m sure it’s kept a hell of a lot of people on the

sidelines.

Now that's my daily budget and I have to remind

myself every time I pay those bills that my profits

were much greater. If I were still at my $3 daily

budget, I'd still be struggling to pay my rent!

If you’re struggling to pay the rent, read this

chapter until you’re pissed off enough to not live

that way for even one more day.

It ain’t knowledge you’re lacking; it’s mental

toughness. I hope that pisses you off a little.

I do.

And if you’re thinking “F . . . Y . . Dude”, then

you know what? I just hit the nail on the head

(because before I was a PPC genius, I was a button

pushing genius and I know what you’re thinking

better than you know what you’re thinking when 10

words have come out of your mouth).

Hint: It’s all about control. If you want it,

you’ll beat yourself up everyday with anger,

frustration, fear and stress. You’ll be a wannabe.

I you have it, you’re bulletproof.

Sure, you have conversion factors to deal with and

variations in ad performance, but those items are

minimal factors if you stick with .05 clicks -

unless you're in some market that generates

hundreds/thousands of clicks per day you'll never

have enough clicks to really know what's going on.

The people competing with me at .05 clicks have no

idea how much money I make from those campaigns and

if they did, assuming they have any guts, they'd

come after me a lot harder than they do.

But they don’t. Instead it’s like that opening

scene from the Matrix . . . says Agent Smith,

“Sergeant, your men are already dead.”

I know you’ve heard of the 80/20 rule - 80 percent

of results come from 20 percent effort. I think it

should be the 95/5 rule. This game looks like a

bell curve.

95% of the people will always stay on the sidelines

and never take the risk. Of the 5% who do get in

the game, 95% of those will play it too safe.

And even of the 5% who aren't playing it safe, 95%

of those still aren’t playing up to their

potential.

The stupidest damn post I’ve read in the past year

was – OK, I’ve probably read far more stupid, but

considering the sources, it was stupid – is when

all the buzz was going on about the affiliate site

that supposedly sold for $370,000 on Ebay (I think

it was a brilliant marketing scheme and that’s why

I use the word ‘supposedly’)

In the sales info on Ebay, the seller claimed he

was making $110,000 and spending $45,000 per month

on PPC.

To which more than one dim whit replied, “If I were

spending $45,000 per month on advertising I could

make $110,000 per month too!”

Well first, ain’t we all impressed.

And second, then why the hell ain’t you?

If you’ve got the know how, then it comes down to

guts, or in a better, more positive, feel-good way

of saying it – it’s your mental perspective.

If you can double your money consistently, then why

stop the game at $5,000 per month? Or $10,000? Or

even $100,000.

Why?

Once you've tasted success, take a leap of faith.

Put a little faith in yourself to play bigger,

because playing small doesn’t impress anybody.

And playing small, but talking big – well, that’s

just sickening and it doesn’t fool anybody worth

fooling.

So, I think I've told you enough. There's plenty

more to tell, but if you don't make a royal

frickin' killing with what I've already shared . .

.

. . . then get a job. Become a consultant. You

can call the #########’s (sorry, my lawyer said no)

on their nickel at 877-867-5309. Although they’re

truly close to worthless as conversion consultants,

they are brilliant at convincing a client to pay

them big money for doing nothing. You can learn a

lot from them – if you want to be a consultant.

Otherwise, do something else.

I feel 100% confident this is a great book. It

might be the greatest Internet marketing ebook ever

written.

If you don’t agree, then you probably need to reread

it. Obviously you missed some points.

I know that some people will read this and they

won't do any of it. Actually, the only reason I've

decided to share this information is because I know

that most people won't do it.

They won't. They'll read it. They'll post some

crap on a discussion board (but it better NOT be

any of the tactics revealed here). They'll say

it's brilliant, or they'll fluff up their little

chest and say "I already knew 90% of it".

And I'll say right now, if you already knew 90% of

it and you're doing any of it, then why are you

still looking for answers?

OK - it's fine to look for more answers, just don't

be a putz.

Remember. I'm an online samurai. I will hunt you

down, because I know who you are (do you know me?).

I will remove my sword from it's sheath. And I

will enjoy the process of decapitation. I am, of

course, talking metaphorically.

I think.

Brutal, yet honest. Respect the word.

My Unanswered Question . . .

I've struggled along with writing a book for about

7 years now - probably even longer than that. I've

done a lot of writing, but I've never finished

anything. Not because I can't finish, but because

I don't really want to release something less than

revolutionary.

Why bother? Why write something ho-hum?

A friend of mine, in this journey of book writing,

used to politely tell me the story of some woman he

read about who wrote a book.

She was interviewed and asked, "What motivated you

to write this book?"

She thought for a moment, gave pause, then replied,

"I couldn't not write this book."

I have serious doubts about revealing to you what I

have. I know why I wrote the book - I couldn't not

write it. But I don't know why I'm sharing it with

you. I really don't.

- Money? I really don't have a clue what the

potential is.

- The thrill of knowing everyone's going to be

trying to figure out "who" I am? I can't wait to

see the names associated with this - I don't expect

it will be mine.

- Reading about people making lot's of money and

changing their life as a result of this

information? That will be cool.

- Maybe even changing the course of Internet

marketing history? Probably a mere delusion of

grandeur, but where have you ever been given

secrets this powerful?

Who knows.

The one thing I do know is that I see too many

people abandoning "real marketing" for building

crap sites and hoping to make some money from

Adsense.

If anything, this is a call to real marketers

everywhere. It's a call to put the offensive side

of the game - Adwords and pay per click advertising

- back on the thrown.

Adwords Blackbook Tactic Ten: Getting the Money to Make Money

Following on the scraped up heels of Tactic Ten,

here’s a great recommendation if you find yourself

needing to get the cash to make some cash.

Straight to the point, I don’t believe in taking on

risk without a damn good idea I’m going to make

money. I think the newbie who plays float on his

credit cards is a train wreck waiting to happen.

The debt implications aside, when you become like a

desperate gambler you’re done. You’ll start doing

things that are stupid hoping to dig out of the

whole you’ve dug.

And if you don’t, and don’t be fool enough to want

to believe that you do, then you put yourself at a

psychological disadvantage and if you don’t think

people sense that like sharks sense blood in the

water then you need smack upside the head with a

Marlin.

Don’t risk money you cannot live with losing

because no matter how good you get, some campaigns

are going to lose.

Here’s the advice you need if you don’t choose the

affiliate management route – or you need some extra

money to buy the time to become a world class hit

man like me.

Two years ago, when I couldn’t have been much ahead

of where a newbie is now, I did a presentation to a

local business group. We’re talking 15 people.

Two years later, I STILL get occasional calls from

locals practically BEGGING for my services.

I hate clients and I say NO. But in the off chance

that you actually like working with people, this is

a hot little niche you can carve out and some of

these people are playing for some big bucks.

I do have ONE client (I did when I wrote this, but

I don’t now). The lone leftover from when I NEEDED

the money. I keep helping him out for two reasons:

One, he’s a friend and two, there’s some reminder

every month about my roots – and why I hate doing

work for clients. It’s really not worth my time,

at this point.

Consider some numbers, then read on.

I live and work in a resort town. The guy I do my

work for pays $250 per month, plus PPC costs.

When I set up that deal, I thought $250 per month

was a stretch for something anybody can easily do,

right? (That’s a bad assumption – don’t take your

skills and their value for granted and I’ll tell

you why).

This guy does an ATV tour business.

He makes over $180,000 per year with this business.

75% of his business can be tracked directly to the

Internet. That’s, what? $135,000 per year? And

he’s crushing his competition – because I AM

crushing his competition in the arena that 75% of

his business originates from.

Using the exact tactics I’m telling you about, in

this book.

How much am I really worth to him?

Much more.

He should be charged double, triple.

Don’t get me wrong. Even though I am a world class

PPC champ, you can become at least the ‘the man’ or

‘the woman’ wherever you are.

You can be a hired gun, helping your neighbors (who

will love, praise and glorify you in ways no other

Internet marketer I know gets loved, praised and

glorified by people who are otherwise clueless

about what a cookie is, what an affiliate is, or

how you’d ever get paid).

Look, if there’s one thing I know about Internet

marketer’s it’s that they are absolutely LOVE

STARVED. What other business do you know where you

can go to a discussion forum and find people

desperately giving away their business secrets?

I used to do it all the time until I decided to

bitch slap myself and get paid for my considerable

expertise.

The demand is pretty high for a pay per click stud

if you get the word out.

I’d charge $250 per month (at least) to manage the

account - click fees are extra. I’d charge $500-

1000 to set it all up.

$250 per month is pretty decent, because after the

first few months you can run your operation on

auto-pilot; test and tweak ads and let Google do

the hard work for you.

Your Attack Plan

Put together a presentation, do a few talks about

the basics of PPC – make it understandable in terms

of income potential to a business and how much more

efficient it is than any other form of advertising,

yet ‘techie’ enough they don’t really think they

can do it themselves.

Think real estate, think tourism, think hotels and

lodging, think anything local. And when you quote

your price, tell them to consider the cost of

running a dinky ad in the local paper that may or

may not even produce a provable result.

This is a hot income route for anyone who wants to

go it.

Google offers a "Certified Adwords Specialist"

designation if you’re interested in building a

business on this concept – cost is reasonable and a

lot of businesses would probably be sold on that

impressive association with Google alone.

Adwords Blackbook Tactic Nine: How to Become an “Insider”

Some of you reading this are already rock stars,

at least in your own mind. Thank you for buying a

ticket to the big show.

Others though, I know, you’re looking to get things

rolling.

Once you start taking $300 affiliate checks for

granted, you’ve arrived. Until then, you need a

plan to stop working for the man.

Here’s what I did . . .

I'll make this a very simple, absolutely no-risk,

high learning opportunity answer. And because it's

exactly what I did, I know it works.

Step 1 - Find 2 or 3 struggling affiliate programs

that offer a product you can believe in (or even

someone who doesn't have a program). It's best if

they are related and in the same general interest

area. It will save you a lot of work and help you

to develop key relationships faster.

How do you know if a program is struggling?

Easy. Go to ClickBank or CJ.com and look for

what’s NOT selling. Look for low gravity and

affiliate sales on CB – look for network earnings

on CJ (a high EPC, with a low network earnings rank

indicates a product that converts but nobody’s

promoting it).

These guys might as well hang up a shingle that

says “Affiliate Manager Needed – Desperately”

In this example, you see a decent 3-month EPC of

$28.35 (meaning it converts decent) but with a

Network Earnings – the green bar – of one. Nobody

is promotes them.

Step 2 - Contact the site owners and work a deal to

be paid 10-15% on all sales generated by

affiliates. Basically, you become a 2nd tier

affiliate. CJ merchants may not embrace this

figure as easily, because they already pay CJ 30%

on top of the affiliate commission – if the

affiliate gets a commission of $10, then the

merchant pays CJ an additional $3 on top. This

will work better for lead generation programs than

it will for products – but that doesn’t mean you

shouldn’t try.

Working on a percentage for results produced is a

win-win for everyone. It’s a win for the company

because they don’t pay if you don’t produce. It’s

a win for affiliates because you’ll be motivated to

actually help them. And it’s a win for you because

once things get rolling, you get residual income.

Step 3 - Start researching the niche and contacting

site owners to arrange JV's or to recruit them as

affiliates. (I just started reading NicheJV by

Jimmy Brown and Ryan Deiss and that's information I

wish I'd had 2 years ago - excellent and highly

recommended)

Step 4 - Make life as easy as you can for your

affiliates.

Make 2 assumptions - 1. They are very busy. 2.

They're lazy. (The really good affiliates aren’t

going to jump through hoops to promote you. They

aren’t lazy, but you should approach your

relationship with them in that way - the easier you

make life for them, the more likely they are to do

what you want.)

This will do several things for you.

1. There's great information out there, but being

an insider you’re able to see who makes money and

how they make money. It’s the best Internet

marketing education you'll ever get.

The Internet is an open book - you can see exactly

what people do. But, think about how valuable it is

to know what works and what doesn't - really.

Fact is, almost everything that people talk about

in the forum’s as being “the way” is totally wrong.

Almost everything the general business public knows

about making money online is wrong.

100% wrong? No. But closer to 100% wrong, than

right.

2. You will establish important contacts and learn

how the niche works. Plus, you'll have instant

credibility by working with more established

businesses.

3. You will build a financial foundation that pays

you every month for work already done. You will

start slow, but with modest success can achieve

$3000 per month in 9 months.

4. You will assume no real risk. You will earn

while others show you exactly what works for the

niche. You don't have to know what you're doing as

a marketer - you just have to find the people who

do.

Sure, having some knowledge and confidence will go

a long way - learn the jargon, but the people who

will produce for you already have the tools to be

successful. You just have to deliver what they ask

for.

In short order opportunities will emerge. You will

discover hot products you'd probably never hear

about otherwise.

That’s one way to get the “in”.

Adwords BlackbookTactic Eight: How I Find the Best Affiliate

Programs to Promote

Have you ever heard of insider trading? That's

when you work within a company that has stock on

the market and you have inside information that is

likely to impact the value of that stock in the

future.

It's like shooting fish in a barrel when you have

that kind of information.

And, it's illegal.

I'm about to give you the equivalent. This isn't

information you'll get from any other online

marketer, because most don't have this background.

I have a number of "winning stocks" in my affiliate

promotions portfolio. Where did I find these

affiliate programs?

They're the joint venture partners of the company I

used to work for.

Each has an "in-house" affiliate program that has

been available to the public for years. These

programs are available to you, right now.

But you don't know about them.

There are markets that are brutally competitive.

And there are products with extreme levels of

competition; more often than not the rewards don't

justify the fervor.

Don't be a lemming.

The lemmings will seek out affiliate products to

promote in the same ways. They go to places where

everyone else is fishing . . . Commission Junction

. . . Clickbank . . . etc.

Don't follow the lemmings off the cliff eating the

same stinking rotten fish they do.

What Us Smart Guys Are Doing . . .

You need to decide on a niche or two. If you're

smart, then you aren't chasing every skirt . . .

er, potential money-maker . . . that you see. A

key component of success is discipline.

By exercising a little discipline and staying

within a niche, you will discover what the lemmings

don't. There's gold everywhere - if you just know

what you're looking for. And how are you going to

know what you're looking for if you don't know

anything about the market?

You're not, if you need a clue. So how do you get

that information?

It's simple . . .

Subscribe to Every Newsletter in Your Niche . . .

. . . and Read Them

Repeat after me:

"I will pick a niche, subscribe to every

newsletter, and read them so I know."

again . . .

"I will pick a niche, subscribe to every

newsletter, and read them so I know."

And again . . .

"I will pick a niche, subscribe to every

newsletter, and read them so I know."

Well done class.

Now button up your knickers.

So, you don't work for a company in the niches that

you've chosen to become an expert on. But they

have newsletters, and they promote each other. And

they're coming out and telling you "I'm an expert

in this niche and I'm promoting this product."

Hello. Is anybody paying attention? Does anybody

still want to go fight the most pit over at CJ?

This is how you should be doing your market

research - deciding what to promote and where.

There are probably 10 affiliate programs in

existence for every one that you'll find on CJ.com

and Clickbank.com - and nobody's promoting them.

I promote one product that pays me over $40 per

sale; there are fewer than 400 affiliates, even

though this affiliate program has existed for at

least 5 years. Only one or two of the affiliates

promote using PPC (and I'm one of them).

It's not the hottest selling product in the world -

but it's good for about $400 profit every month.

That's about what I made, after Uncle Sam took his

cut, working about 40 hours per week for Elmer

Fudd.

How much work is involved here?

1. Find affiliate product promoted in niche ezine

(E – zeen, like magazine – not E-zine, like nine –

peet peeve, sorry).

2. Visit merchant website and find affiliate

program (can't find a link, ask! - some don't even

think about putting a "Join Our Affiliate Program"

link on their site)

3. Sign up for affiliate program!

4. Get affiliate link

5. Create PPC campaign using trademarked terms

6. Collect monthly check

Optional, but should be required, setup a name

capture and sweeten the deal.

Time for steps 1-6 . . . less than 2 hours.

I have a number of these "stocks" in my portfolio

that pay me 3-5 times what I spend on advertising

every month. The return for each is between $400

and $1800 per month. Each requires less than 2

hours per month of my time to occasionally check my

campaigns, see how much money I'm earning, and to

sign my checks (my wife gets to deposit them).

The Optional But "Should Be Required Step" . . .

That campaign above that only makes me about $400

per month, has been even more valuable in terms of

building a list.

Because I do use a name squeeze, I've built a list

of nearly 6500 subscribers in 18 months by

promoting it - profits from that list NOT included

in the monthly profit stated.

I know a lot of people who’d like to know how to

build a list. And I know a lot of people who’d

love to have JUST ONE list of 6500.

Get the point people – this is from promoting just

one product using a specific keyword phrase that is

a TRADEMARKED TERM. One product!

Comprenede?

When you read newsletters in a niche, you will

learn about these products and affiliate programs

that the people trolling the polluted waters will

never see.

They're choking on sewage and fighting over scum.

They’re the people who turn around and pollute

perfectly good forums (and your mind) with

negativity and B.S. advice about how they make

money online.

The truth is, I've never found a winner by going to

the affiliate directories and finding products to

promote, which isn't to say I don't make money from

some of those merchants. But when I say NEVER, I

mean NEVER. I almost ALWAYS make money when I'm

engaged in the market and paying attention to the

products that people are talking about. When I say

ALWAYS, I'm talking 90% success rate or better.

Think about it.

Here’s a great question from a reader who asked for

a specific recommendation on a product to promote.

I don’t give that, but some other details here will

be valuable to you:

A Reader Asks . . .

re: product.

Here's how I recommend you think:

Think specific product - something that's got a

buzz. You can get those ideas [from popular forums

in your niche]. Or you can get those from the

niche you're involved in, most intimately.

Most affiliates using PPC think "Lot's of cheap

traffic." Before they’ve made a dime, the run to

the local forum and announce “Wow. I found 5000

keywords nobody is bidding on!”

No. You’ve found the slums. You’ve found the

gutter. You’ve found a home in the low-rent

district. You’ve found unclaimed garbage – because

nobody wants that crap.

Oh, sure, there are exceptions. And you’re free to

spend your money seeing if it’s an exception. I

can’t stop you and Google sure isn’t going to.

Those are the poor schleps making desperate posts,

and receiving bad advice from other desperate

“marketers”.

These people talk like they know what they’re

doing, but if you read them long enough you learn

Internet marketing is what they do after coming

home from their day job at Wal-mart, their night

job at 7-Eleven.

No offense to people who work hard and don’t

realize the world of opportunity that’s there if

they shift their heads, but it does piss me off to

see people offering crap advice that leads people

off a cliff.

You need to think "Highly targeted traffic that

converts easily."

If that’s available, and it is, then why spend your

time taking unnecessary risk for dismal potential

rewards?

While other affiliate are doing keyword research

(thinking more, preferably cheap keywords, mean

more traffic, mean more sales - WRONG), I'm

thinking more products, that people are searching

for specifically, means more sales at higher profit

margins.

While “Joe” is spending his day researching cheap,

misspelled keywords, I’m spending my day finding

products. Keywords don’t sell – products sell.

Taking a general topic, like 'pay per click

advertising' and trying to convince people to buy a

book on that subject is much more difficult than

taking a book like 'google cash' that people are

searching for. I like the quality, not quantity

approach.

I trust all our conversations are secret, and that

you're not going to compete with me, so right now I

have successful campaigns running for 'xxxxx

xxxxxxx', 'xxxxxxxx xxx' and 'directory generator'.

I bid only on those specific search phrases . . .

-----------------------

Read writes back: “You’re the man – it would be

stupid to even think of competing with you.”

He’s right. Sometimes my extreme paranoia, my

desire for a fight, overwhelms my good reason.

Competing with me would equate to suicide for him.

-----------------------

For example, Directory Generator

"directory generator"

[directory generator]

directory generator

That’s it. Those are my three keyword phrases.

And it’s important that you use each of those

variations . . .

Director Generator –

will show ads when any search that includes both

the words ‘directory’ and ‘generator’ are

performed. That could be ‘portable generator

directory’ or it could be ‘directory generator by

armand morin’. That’s the least targeted traffic

you’ll get.

“directory generator”

– that’s any search that includes ‘directory

generator’ in that exact order. So, it’s more

targeted – your ad won’t show on a search for

‘generator directory’ – but it will for ‘directory

generator review’.

[directory generator]

– that means your ad only shows when someone

searches specifically for ‘directory generator’ –

no other words in no other order. That’s as

targeted as you get – and it tells you a lot about

the mental clarity the person doing the search has.

They know what they’re looking for – they’re

probably 5 times closer to actually making a buying

decision when they click on your link.

Bid HIGH – get that sale. I did. I made a lot of

money off Directory Generator and I NEVER used the

program. Even at a $1.00 per click, I was doubling

– tripling my money.

Saavy?

Here’s a short list of additional affiliate program

information. I don’t know why I’m providing this

for you, because this really isn’t the way to find

the gems. But, who knows – I’ve got it, so here it

is.

- http://www.affiliateguide.com/

- http://www.associateprograms.com/

- http://www.affiliatematch.com/

- http://www.earnfind.com/

- http://www.affiliate-programs-guide.com/

- http://www.affiliatesdirectory.com/

Adwords Blackbook READERS

I've been doing adwords for about a month now and

have gone through about 25 campains. I have three

now that generate decent click throughs but only

one sale.

What am I doing wrong and what can I do to make

things better? Any help is appreciated.

How do you go about finding the ever elusive

niches?

Answer:

Keep those campaigns narrowed way back Bucko – 25

campaigns, that's a lot to manage.

Pick a niche and know it extremely well – it’s like

being a stock analyst. Stock analysts don’t

analyze every stock in every industry – they have

industry sectors they focus on.

If you try to analyze stocks in a crazy mish-mash

of non-related sectors, you will fail. I can

almost guarantee that.

I have two sectors I focus on and they’re both very

competitive (one might be the most competitive, the

other is less so).

Because I know what’s going on – because I have my

ear to the ground when anything new hits the

market, I'm promoting products long before the

"average" affilate hears about it. That means less

competition – even in a competitive market. It

means when people do try to get in on the action,

I’m standing on top of the hill shooting them down

as they try to climb up.

If you're into "fly fishing", subscribe to

everything about the topic and see what's being

promoted. Then begin researching those products.

Then, bid on terms as specific as possible. I'd

rather have a bunch of bulls-eyes that yield

optimal ROI than thousands of keywords that

generate a lot of marginally targeted traffic -

unless you're really good at converting it.

Adwords Blackbook Tactic Seven: How to Squeeze More Profits from Your Squeeze Pages

This is a brilliant idea that Tom Bell has given me

twice. Tom's not a household name, but he's doing

a huge business online. He's a guy I know the

gurus know and respect.

Tom uses a name squeeze, like many are. If you

aren't using squeeze pages, get smart. It's the

way to go.

But Tom does something that I haven't seen anybody

else do. I don't know why. He's sharing the idea

at seminars so I know a lot of people have had

exposure to the idea.

As I’m writing this book, Tom and Tim

Erway just released Gateway Magic – this

system is smart. Don’t question or second

guess it – it’s smart, Smart, SMART.

Go see their site for a real, live

example. They do a crappy job of selling

it, in my opinion, so just take my word.

It’s good, Tom’s brilliant and this is

something you should afford ASAP.

http://www.adwordsblackbook/magic/

I tried this recently, with a little technical

difficulty and a bit of fear that my subscribe rate

would drop.

It didn't; it actually increased and so have sales.

But most importantly, my lists are now growing much

more targeted.

Instead of the standard "Name and Email" address,

click submit approach . . . Tom (and I) have added

some check boxes to our forms.

So here’s a little example for a credit card site:

Free Report Reveals

Credit Card Rip-Offs and Scams

You MUST Know About:

Enter Your Firstname:

Enter Email Address:

What Do You Want Your Credit

Card to Do for You?

(Select one)

- Travel Rewards

- Cash Back

- Low APR on Balance Transfers

- Merchant Discounts

What this does is two-fold.

First, it tells me specifically why the prospect is

interested in the product. In this way, I can

direct my prospect to the "Thank You" page most

appropriate to their needs.

If they're interested in "cash back", then the

“thank you” page they get on my example site is

sales copy that I've tweaked and targeted to people

who want "cash back".

In this example, I'm selling a specific product

(I'm an affiliate and I've put together my own

sales system because the merchant does a terrible

selling job). But for other landing pages I've

created, I may direct my subscriber to a merchant

landing page targeted specifically to their needs.

In other words, one name squeeze page may redirect

to four different merchants depending on what the

prospect tells me they want.

If I have a site about cell phones, I might have

boxes that can be checked like:

- I already have a phone; I want the best deal.

- I do not already have a phone; where do I start?

- I need a family plan

etc . . .

Do you get the point?

Second, the information box checked tells me how to

follow-up with the prospect. If they already have

a cell phone, I'm going to offer cell phone

accessories.

If they want information about a family plan, I

know they must have a family and I can make any

number of offers - from cell phones to SAT prep

tests their kids can take on their cell phone, etc.

The surprising part of this, is that it has also

increased my subscription rates by about 20%. Even

though I'm asking for additional information, the

subscriber seems more turned on by that - than off.

I use Auto Response Plus for my auto responders, so

I don't know how flexible the services like Aweber

or Profit Automation are in allowing you to place

in multiple subscribe options.

With ARP, I set up a number of form tracking tags

and specify in the tracking tag where I want my

subscriber to be taken as a "thank you" page.

This is what my code looks like:

value='mental'>

Improve Focus and Concentration

value='limitations'>

Remove Self-Imposed Limitations

value='anxiety'>

Relieve Anxiety or Depression

This has given me a greater understanding of why

people are interested in products I've been

promoting - information that in many cases is just

surprising to me.

This approach is extremely powerful in my follow-up

and the results I am producing are phenomenal. Not

only will I no longer be sending messages to people

about subjects they have no interest in - I now

know exactly what their problems and needs are.

Gold.

Adwords BlackbookTactic Six: Get a Little Back

This isn't about using a direct tactic at your

competitors; it's about getting what you can out of

what you're doing. That will be true in the next

chapter too.

Besides, I need to rest my wicked mind.

There's a lot of competition among credit card

companies. They want your business and they're

happy to offer incentives to entice you into using

their card.

Take advantage.

If you're spending a bunch on PPC ads every month,

don't have that money directly taken out of your

business account. That's what I did to the tune of

many thousands.

And all along, I could have had those charges going

on a credit card that gave me benefits like cash

back, airline miles, gas credits and much more.

Check http://www.AdwordsBlackBook.com/credit-cards/

for a list of cards offering rewards. I have an

application sitting in from of me that offers 3%

cash back. If you're spending $500 per month on

ads, that's $6000 per year. 3% of that back to you

is . . . $180.

Better than a poke in the eye with a sharp stick,

no?

Adwords Blackbook Tactic Five: Use Brand Names to Build Your Brand

This is just brilliant and you can utilize this

tactic in a number of ways.

Your competition has spent a lot of money building

their brand. People look for it.

You may feel you're at a competitive disadvantage,

but you're not. Not if you play your cards smart.

Novice marketers - or marketers who just have to

have the cash flow now - don't get in this part of

the game.

But they should, as soon as they can.

I've watched a good friend of mine make many

thousands of dollars (and build his customer list)

by giving his own products away to people buying

from his competitors.

Before I go further, remember that my mind sees

things from a more devious perspective. What I'm

sharing wasn't his intention, nor how he saw it.

He just knows, as a truly brilliant marketer, that

the best offer gets the sale most of the time.

He also doesn't view these people as competitors -

but instead JV partners.

But let's be frank on this whole affiliate / JV

partner thing. As goes the status quo here, these

arrangements are usually much better for the person

with the product to sell than they are for those

selling. I don't care what the commission is. In

fact, the higher the commission the MORE you ought

to know the rewards are great for the product

owner.

This depends on the market, of course, but if a

company is running a good operation at least 33% of

customers will buy at least one more product with

them. Many will buy repeatedly.

One affiliate product that I promote pays me a $30

commission per sale. That's about 20%, which

happens to be on the top end of this entire niche.

Well, 35% of their customers buy from them again in

the future, not to mention the value of the

customer when mailing joint venture deals.

But get this - their average customers will buy

over $600 worth of product directly from that

company. My 20% commission suddenly becomes a 1.5%

commission on the REAL value of that customer.

That sucks.

So you've got to play this game to your advantage

(because they sure are). And that even goes beyond

a name squeeze. You have to do what you can to get

those names and email addresses of the people who

actually buy from your competitor.

How do you do that?

You offer a sweat deal of a bonus, that's how. You

literally give away a product - a physical product

of real value. No downloadable ebooks - that just

doesn't work. You tell that person, "Buy through

my affiliate link, then come back to my site and

fill out this form - which requests name and

physical address - and I will MAIL you this

fabulous bonus worth as much as what you just

bought."

Holy smokes, isn't that expensive?

Isn't it more expensive to send a good customer off

to someone else for 30 bucks? You and I should be

the one's selling that additional $440 worth of

product and keeping the profits.

Stop playing the fool; take this additional step

and start building YOUR business - even if it means

offering a free bonus to people for buying from

your competition!

I did this for a long time, myself. And truth is,

I spend about $600 per month to make about $1800 in

one instance. Initially I wasn't even collecting

email addresses. That was trading $1 for $3, which

IS still pretty cool. But I could have been

trading that $1 for WAY more. And even if I cut my

profits in half by spending an additional $600 to

send each of those 60 customers a package that cost

me $10 - if 1/3 even bought a $100 something from

me someplace up the road then I boost my profits an

additional $1400!

I hope this makes sense.

IF YOU’RE PROMOTING CLICKBANK PRODUCTS:

If you promote Clickbank products you may, or may

not, know that Clickbank shares with you every

email address of every buyer that buys from you as

an affiliate.

Are those names OK to e-mail?

I say, hell yes, they’re OK to email. But you have

to do it right. Be smart. Don’t dump them into a

list and start trying to sell them stuff.

What I do . . . and you’ll do too, if you’re smart.

Harvest those name, pay someone to harvest if

you’re too damn busy, and then send those customers

a follow-up letter that says . . .

- Thank you for buying

- Click this link and I’m giving you a free

bonus.

And of course the link they click is a subscription

confirmation that takes them to a page where you

deliver them a damn good, valuable, free bonus.

Don’t be cheap because that person had the gumption

to actually pull a credit card out of their pocket

and spend money, which means that’s probably

something they like to do. Which means if you give

them good things to buy, they will.

Note: I see a lot of, I don’t know – sheer

laziness, utter stupidity – I don’t know

what it is. Don’t give people crap

unrelated to the topic, or crappy

information you acquired through ‘a great

deal on Ebay’.

When I contemplate buying something and

someone has a list of bonuses available

from every other half-assed Tom, Dick and

Harry trying to scrounge a living online,

it kills the deal nine times out of ten.

Impress me, or don’t bother.

If you don’t value me enough as a customer

to take the time and create a decent

bonus, I’m gone. And it doesn’t say much

for your product – and there is a LOT of

crap product out there.

Fool me once, shame on me. Fool me twice

– ain’t gonna happen.

Every product has a weak spot. Write a little

guide that fills in some of the blanks.

Or, every customer would love a quick start guide

(which is just a brief summary of the product you

just helped them buy). And if you’re really smart,

you fill that quick start summary with affiliate

links to the other products you’re going to follow

up and sell them sooner or later, right?

Although harvesting those email addresses, if you

have many to harvest, may require a little work

that’s why they call it work, isn’t it?

Affiliate Marketer, Listen Up

This point must be drilled home and I will beat it

into your head if I have to. Read these words as

if they came to you from God.

Any affiliate that leaves the business aspects to

the merchant they are promoting will be a long-term

failure.

The least of your worries, as an affiliate, is

whether you’re getting credited for all the sales

you should. Merchants are ripping affiliates off

in many, many ways. Get smart, fight back, turn

the tables.

If a customer returns a product it's not like the

merchant is going to overlook reversing your

commission. They like you as long as you send them

paying customers. Otherwise, most merchants could

care less if you eat trash from a can.

When I send a customer to a merchant, that customer

is AT LEAST 50% mine, so hell yes, I will email

them if I want.

For many products, I create my own sales pages,

follow-up auto responders, etc.

The most expensive purchase is the first, so if

you're spending the money - unless you just don't

want to be bothered - I think it's missing the real

profit picture to just pass all those prospects

through the funnel for someone else's

gain.

Sure, you'll make a few bucks in commission, but

what happens when a hit man like me gets harsh on

your gig?

Ultimately you're building someone else’s business

for them - you're assuming all of the risk while

minimizing your rewards – by choice.

Why would you do that? Your trading a quick buck

for a business. Keep that up and you’ll be serving

my latte at Starbucks.

It's smart to follow-up AS IF you are the business

behind the product. Hint: YOU ARE.

I do and I have developed good relationships as a

result. Drop the customer a note, thank them for

their business, and ask if they need any

assistance.

Out-business, the merchant.

I'm not saying you need to be customer support -

but you can facilitate that process and ensure

YOUR people are taken care of. And when you do

that, they will keep buying from YOU.

Adwords Blackbook Bitch Slap Technique Three

This is my favorite. It will do you the most good,

them the most harm.

And it proves a point; doesn't it feel good to be

right?

If you don't want ME advertising your product for

you, well then, fine. I won't. I'll join your

competitors affiliate program and I'll promote

THEM.

That seems simple and obvious enough.

But, in addition to promoting the competitor, also

plant an invisible popup on everyone who visits

your site - for the product or service that is

demanding that you STOP advertising under their

trademark.

You are FREE to advertise under any search term

that you desire. And you can advertise whatever

you like to that audience, just as long as you

don't include the trademark term in your ad.

So, if "company X" says, no, then here you go:

Is Company Y Superior?

Before You Buy Anything, Be

Smart. Read Our Revealing Review.

www.MySite.com/company-X/

If you can include a word from the trademark - ie,

if the trademark contains multiple words, then

include as many as you can. For example "great

blue widgets"

Are These Widgets Superior?

Don't Be Blue, Before You Buy

It's Smart to Read Our Review.

Those keywords will still be bolded in the ad,

which will draw additional attention to you.

Subscribe to: Posts (Atom)